Our Team


With over 40 years of innovation and flooring expertise between them, the IOBAC team is passionate about developing a better way for flooring and heating.

We’re based near Basingstoke, UK, at our Innovation Centre – book a visit with us to see our technologies in action.

Or we can come to you with product showcases and Lunch and Learn CPDs on the benefits of adhesive-free flooring installation.

IOBAC Unit Customer Visits
Paul Woolvine IOBAC

Paul Woolvine I CEO

Paul Woolvine has been CEO of IOBAC since 2017, responsible for driving the adoption and use of IOBAC’s patented flooring installation and heating technologies worldwide.

He holds an Honours degree in Business Administration and worked for global science-based technology company 3M for nearly 20 years, running several diverse businesses across Europe.

Passionate about customer-inspired innovation and open collaboration, Paul shares how IOBAC is educating industries to re-think traditional techniques for the better:

“For me, IOBAC represents a fresh way of thinking and seeing things differently. 


It’s all about opening people’s eyes to a better, more effective way, whether that be eradicating the need for bulky radiators and storage heaters with our heated flooring technology or enabling people to advertise on floors and harvest valuable data via sensor flooring.”

With over 25 years in the flooring industry, Ian Spreadborough has held many roles from estimator to Sales Director, gaining extensive technical experience and industry insight.

Now Co-founder and Director of IOBAC, Ian is named inventor on several of IOBAC’s patents and has been instrumental in establishing an industry movement towards modern methods of installation.

He’s keen on encouraging collaboration within the built environment to consider systems and solutions, rather than individual products, in order to prioritise material circularity.

“IOBAC is all about innovation, pushing the boundaries to deliver much needed solutions and reaching outside of just 1 or 2 industries.


Our technology doesn’t just influence the flooring industry – it touches many industries.”

Ian Spreadborough IOBAC

Ian Spreadborough I Co-Founder and Director

Both Paul and Ian regularly present and take part in panel discussions about flooring circularity, collaboration and innovation.

Previous events include Polymers in Flooring, FEICA 2023 European Adhesive & Sealant Conference and ASBP’s Reuse Summit.

Please contact us if you are organising an event that you would like them to support.

Paul Woolvine - CEO, IOBAC - presenting on stage at a flooring conference

Our Story

Pronounced as “I-Owe-Back” to the environment, our company was founded on the belief that there had to be a better way to manage flooring throughout its life-cycle.



We set out to develop technologies that facilitate flooring reuse, eliminate flooring landfill waste and protect valuable building assets.


Read our story


Our Way

We innovate through understanding market needs and close collaboration with other technology experts.



This approach has led us to develop innovation award winning products such as Ezy-Install Underlay and MagTabs used in projects all over the world.


Learn how we work

Our Technologies

From our first patent for a rapid setting magnetically receptive coating, to our more recent patented technologies in underfloor heating, we’re constantly innovating.


We combine the latest in additive chemistry with expertise in magnetic science to build a rich portfolio of solutions.



See our patent history

Our Customers